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Boost Sales on Amazon with the Featured Offer
The Power of Visibility and Increased Sales for Your Ecommerce Business
Food for Thought
Achieving the Featured Offer can significantly enhance your sales potential and boost visibility for your products. This powerful tool, formerly known as the Buy Box, appears at the top right of a product detail page, capturing the attention of customers and driving conversions.
The Featured Offer is a window that displays above the Buy Now button, allowing customers to easily compare product options based on factors such as price, condition, and shipping speed. By securing the Featured Offer, your products rise above the competition, making it easier for customers to find what they need.
In order to be eligible for the Featured Offer, there are certain criteria to consider. These include having an active Professional selling plan, competitive pricing, stocked inventory, fast delivery, and offering new or like-new goods. Additionally, maintaining high levels of customer satisfaction is crucial for eligibility.
Now, let's explore some practical advice on how to improve your chances of becoming the Featured Offer.
Weekly Hack - Strategies to Secure the Featured Offer
Offer Fast and Free Shipping: Provide customers with the option of quick and free shipping. Leverage Amazon's Fulfillment by Amazon (FBA) service to tap into their global fulfillment networks, ensuring fast delivery times and access to Prime members.
Price Products Competitively: Set your prices below or in line with comparable options. Utilize tools like the Pricing Dashboard, Selling Coach Pricing Report, or Amazon's automated pricing tool to monitor and adjust prices accordingly.
Provide Excellent Customer Service: Focus on metrics such as Order Defect Rate, Pre-Fulfillment Cancellation Rate, Late Shipment Rate, and Valid Tracking Rate to ensure a positive customer experience. Monitor these metrics through the Account Health section in Seller Central.
Keep Stock Levels Up: Maintain sufficient inventory to meet customer demand. Utilize Seller Central's Inventory and Inventory Planning sections to monitor stock levels and set up notifications for low inventory.
By implementing these strategies, you can increase your chances of securing the Featured Offer, which can lead to greater sales and profitability for your business.
Geek's Picks: Your weekly dose of selected articles and insights
Maximize Your Sales Potential with the Featured Offer (formerly Buy Box) by Daisy Quaker on Amazon Selling Partner Blog
Strategies to become the Featured Offer on Amazon to improve sales on Amazon Seller University - UK
The Power of Generative AI in the Buyer’s Journey a webinar by Kelsey Voss, Principal Analyst, Insider Intelligence and Karthik Muralidharan, Principal Product Marketing Manager, Adobe
Stay tuned for more exciting insights and industry updates from D2C Geek as we continue to explore the ever-evolving world of e-commerce!